Overwhelming super bowl Jia boss's show is not how Nike shoes is fire again
On the Super Bowl this year, Justin Timberlake's midfield show failed to meet everyone’s expectations – at least from the comments of social networks.
But this still does not prevent Nike from becoming the winner of this year's midfield show. Under the watchful eye of a hundred million Americans, Jia's boss was dressed in a camouflage costume created by Stella McCartney. A pair of white Air Jordan III "White Cement" jumped out of the black background and followed the dance steps to steer the audience's attention.
Apex Marketing Group, a brand marketing company, estimated that the shoes worn by JIA bosses generated a marketing value of 2.86 million US dollars for Nike based on the size of the LOGO, the position and duration of the display on the screen, which is equivalent to the price of half a 30-second Super Bowl ad. .
The pair of $200 AJ shoes were soon sold out on the NIKE SNKRS shortly after the midfield show.
We have reason to believe that Justin Timberlake's wearing the pair of shoes to the Super Bowl is no accident. Before the start of the midfield show, Jia had repeatedly sunk these shoes on social platforms, including the details of the rehearsals of the midfield show, suggesting that he wanted to Wearing this pair of shoes to enter the midfield show, many people first saw this pair of AJ III is through the map of Jia boss.
It is unclear whether Nike has paid for this, but Justin Timberlake may be more willing to get paid in a cooperative manner, including the joint venture with Nike legendary designer Tinker Hatfield, which may be a deeper cooperation between the two parties.
This year marks the 30th anniversary of the prototype design of the AJ III on the foot of Justin Timberlake. Nike will launch a series of portfolio marketing around the Jordan brand to regain its second place in the US market. Although Nike shoes are still ahead of the US market in general, Adidas has overtaken Jordan and replaced its second position in years.
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